Privacy Policy

Last Updated: January 2026

4x4trailssa.co.za ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using 4x4trailssa.co.za, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We collect information about you in various ways, including:

• Personal Information: Name, email address, telephone number, and other information you voluntarily provide when contacting us or subscribing to our services.
• IP Address: Your Internet Protocol (IP) address is automatically logged when you access our Site.
• Cookies: We use cookies and similar tracking technologies to enhance your browsing experience and gather usage patterns.
• Usage Data: Pages visited, time spent on pages, links clicked, referring/exit pages, browser type, operating system, and other browsing behaviour.
• Device Information: Device type, unique device identifiers, and mobile network information.

How We Use Information

We use the information we collect for the following purposes:

• Analytics: To analyze Site usage, traffic patterns, and user behaviour for performance monitoring.
• Affiliate Tracking: To track affiliate links, referrals, and commissions from casino and gambling partners.
• Site Improvement: To improve Site functionality, content, user experience, and overall performance.
• Communication: To respond to inquiries, send newsletters, and provide updates about our services.
• Marketing: To deliver targeted content and promotional materials, where permitted by law.
• Compliance: To comply with legal obligations and enforce our terms and conditions.

Cookie Policy

Our Site uses cookies to collect information about your browsing activities. We use the following types of cookies:

• Essential Cookies: Necessary for Site functionality and security.
• Analytics Cookies: Track user behaviour and Site performance using tools such as Google Analytics.
• Affiliate Tracking Cookies: Track referrals and conversions from affiliate partners and casinos.
• Marketing Cookies: Used for retargeting and personalised advertising.

You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect Site functionality. Third-party partners, including casinos and affiliate networks, may also set cookies on your device.

Third-Party Links

4x4trailssa.co.za contains links to third-party websites, including online casinos, gambling platforms, and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. Each third party maintains its own privacy policy, and we strongly encourage you to review their terms before providing any personal information or engaging with their services.

Your use of third-party sites is entirely at your own risk and subject to their respective terms and conditions.

Your Rights

Depending on your location, you may have certain rights regarding your personal information:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete information.
• Right to Erasure: You may request deletion of your personal information, subject to legal exceptions.
• Right to Object: You may object to processing of your data for marketing or profiling purposes.
• Right to Data Portability: You may request your data in a portable format.

If you are located in the European Union or United Kingdom, these rights are provided under the General Data Protection Regulation (GDPR). If you are in the United States, certain rights may be available under the California Consumer Privacy Act (CCPA) or similar state laws. South African residents may exercise rights under the Protection of Personal Information Act (POPIA).

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Typically, we retain:

• Affiliate and conversion data for accounting and compliance purposes (up to 7 years).
• Analytics and usage data for 12-24 months.
• Personal communication data for the duration of the relationship plus 2 years.

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Website: 4x4trailssa.co.za
Jurisdiction: South Africa

We will respond to all privacy inquiries within 30 days of receipt.

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. Continued use of our Site following any updates constitutes acceptance of the revised Privacy Policy. We encourage you to review this policy regularly.